AlphaTheta began life as Pioneer DJ. It's mission? To enhance the creative potential of music and enable a world filled with joy

One Through Music

The Alphathea brand aims to propel Pioneer DJ into the future while maintaining the quality and innovation for which Pioneer DJ has become known.

The AlphaTheta brand stands for diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experience, and will continue to evolve, create innovative products and services, strive for the development of the music industry, its culture, and take on new challenges.