Stories

Welcome to Paxt Relations

With representatives on the ground, from Nairobi to Lagos, Senegal to Zimbabwe, supported by an experienced PR team based in the UK, Paxt continues to build the powerful artist and engineer database in Africa, working with the movers and shakers on the ground to bring their stories to the world.

PAXT African and Middle East team spend a week in the UK.

It was lovely to have our Africa team in the office in Cambridge culminating with Friday punting.

FL Keys gets Riccobeatz closer to his sound

Kenyan electronic music educator and beat maker to the stars, RiccoBeatz, MR808, is helping Africa’s rising beatmakers to cut through, and Novation’s FL Key is playing its part.

Ivy Alexander gets the 4th Gen treatment

Ivy Alexander is one of the fastest rising guitar talents in East Africa and she’s changing the narrative around women in audio, bringing other great local female artists along with her.

Ivory Coast – Unique amongst African economies and more fun?

Unusually, my ears pricked last week, whilst reading an article in the often rather dry Economist.

House of Worship

Worship AVL recently offered PAXT the chance to share our perspective.

Our Artists & Communities

Our purpose is to amplify african stories through music and sound. That means shining a light on the artists influencing the communities we want to support, as well as removing barriers to the technology and knowledge they need to create and tell their story, whilst also driving our brand partners to then amplify their stories on the global stage.

Below you'll find news from music makers and House of Worship Engineers to AV/IT integrators across sub-Saharan Africa.