High Impact Retail
CONSIDERED ONE OF THE MOST AMBITIOUS RETAIL
developments in Mauritius, Tribeca Mall is aiming toraise the bar for how shopping centres in the region caterto the customer experience. A country renowned for itsluxury tourism and cosmopolitan appeal, a recent in ow of international corporations who see the territory as being uniquely positioned between the African and Asian markets has been driving the quality of local audiovisual institutions to new levels.
Describing itself as “A Mall like no other in Mauritius”, Tribeca Mall is a contemporary double-level shopping, dining and entertainment destination hoping to target this audience.
Spearheaded by Mauritius-based SKR Communications and supported by regional distributor PAXT, a large-scale integration project has introduced a exible audio infrastructure to the venue. “Mauritius is a luxury tourist destination and the mall is visited by both the locals and the visitors,” explains SKR Communications general manager, Veena Dozekee. “The Tribeca Mall was intended to have a sound system which would provide high-quality sound throughout and thus enhance the customer shopping experience.”
The aim for the integrator was simple, but encompassing. “We were tasked with designing an immersive sound environment that enriches every visitor’s experience, from arrival to departure.”
From the outset, the AV brief was focused on enhancing Tribeca’s ambience and operational exibility. The mall management team was seeking a solution that could deliver crystal-clear audio throughout its extensive acoustically challenging interior, which includes retail zones, food courts, common areas and more, all while remaining scalable and unobtrusive.
“The goal was to create a high-quality soundscape that would complement the mall’s architecture and align with Mauritius’s luxury destination pro le,” states Alvin Otemba, PAXT East Africa business development manager. “This installation needed to sound as good as it looked and be easy to manage on a daily basis.”
Central to the new infrastructure is a Q-SYS Core 110f processor, which acts as the system brain. From here, signals are distributed to Q-SYS AD-S4T surface-mount, AD-C4T ceiling, AD-P4T pendant speakers (more than 50 in total) and AD-S.SUB subwoofers deployed in the various areas, selected for their versatility and quality. All cabinets are powered by Q-SYS CX-Q series network ampli ers.
The Q-SYS Core was chosen by SKR as, in addition to robust processing power, it reportedly offers intuitive control features that make the system easy to manage for non-technical staff members. “Together, this equipment creates a high- delity audio experience, distributed seamlessly across multiple zones of the mall,” explains Dozekee. “Background music, announcements and promotional messaging are all managed through the system, which can also adapt to speci c requirements for events or seasonal campaigns.”
The solution sports Q-SYS TSC-50 touchscreen panels for everyday management, giving mall staff an elegant way to ne- tune con gurations. “The technology we deployed here rivals what you’d nd in theme parks or ve-star resorts, but is wrapped in a user-friendly package that makes it perfect for a commercial retail environment,” Dozekee adds. “With just a few taps, they can change audio zones, adjust volumes or switch between sources without needing any specialist knowledge.”
While integration and commissioning at Tribeca were carriedout by SKR, its team was heavily supported throughout by PAXT, QSC’s local partner for Africa. “As a full-service distributor, working with PAXT was a huge advantage,” says Dozekee. “From design support and technical training to shipping logistics and onsite problem solving, their involvement was crucial in getting every detail right.”
PAXT’s vast experience in delivering Q-SYS-based solutions across Africa ensured that SKR had access to the right tools, products and knowledge from the beginning. “We work closely with integrators like SKR who have the technical know-how and local insight to deliver world-class results,” explains Otemba. “That’s how we add value as a distributor – not just through equipment, but through real collaboration and support. With extensive industry expertise, we can provide reliable technical support, comprehensive training and access to a network of skilled integrators like SKR, ensuring successful project execution across Africa.”
With SKR’s tout now complete and the mall back open to shoppers, Tribeca’s management team is very pleased with the end result. “The installation done by SKR met our needs exactly,” con rms the mall’s head of sound. “Our customers expect a wow factor when they walk through the doors, and this system helps us deliver that. We’re delighted.”
Mauritius attracts thousands of high-end tourists each year,and Tribeca Mall plays a vital role in the island’s luxury offering. “The mall is more than just a shopping venue, it’s a lifestyle hub, a gathering place and a symbol of modernity. For a destination like this, quality sound is about more than ambience – it’s a key part of the brand experience,” concludes Otemba. “Audio should never be an afterthought in spaces like this. It shapes how people feel, how they navigate the space and how they remember the experience.”